It is surprising how many small businesses have not yet managed to have a website.
By doing a quick study, we realize that:
Are you happy with the results or have a page on social media and have never given it due importance.
But, did you think that by bypassing the website, you are losing potential customers?
Even though you have wasted time creating your Facebook page or posting your products or services on Instagram etc, again you are losing new customers. Let's take a look at the reasons why a website can become your best business partner.
Is not a page on social networks enough?
When you first start your business, you feel that you have very limited time to create a website or why pay for such a service when social networks offer more or less an advertising method, so you think to open a page on Facebook, Instagram etc, or direct your sales through Ebay. But this has a number of drawbacks:
You can not control your platform or content.
You need to create your information in accordance with the platform or its mode of operation.
Selling can be tricky on third party sites.
In addition to dedicated shopping sites like Ebay, it can be difficult to turn an interested visitor into a customer as it is difficult to include "buy now" buttons or other opportunities to make a sale.
The search is difficult.
Without a website, people may not be able to find your business. Social networks and shopping platforms have effective internal search engines, but their content does not always appear on Google (customers may not be social network users and may not have access to view them).
You are at the mercy of another company's policies.
Each platform limits the type of content you can upload and how you can deliver it to potential customers. They may even charge you just to get people to see it.
You are just another profile.
When relying on social media and sales platforms, it can be very difficult to distinguish. With a website, you can include personal information about yourself and your company history. Above all, you can customize the messages and pattern to reflect your personality and values.
Customers may not be part of them.
Even though most of the population is already registered or using social networks, it may happen that a part of them do not have an account on social networks and thus do not have the opportunity to get acquainted with you or your services.
Analyzes are insufficient.
While some platforms give you basic analytics, it is very difficult to measure conversions from views to sales.
People may not take your business seriously.
People expect businesses to have a website where they can learn more, contact you or buy your products. According to the American Market Association , over half of consumers search a website to learn more about a brand.
Digital entrepreneur Tim W. Knox argues that every business, regardless of size, needs a website. As he notes, "with a well-designed site, your small functionality can project the image and professionalism of a much larger company." He goes on to say that without a website, you are losing customers to your competitors.
Different Types of Websites
Depending on your business, there are a number of different formats and major types of websites. It is worth considering some of the following options before diving.
Business card page.
These are usually one-page pages that include your business information, social media profiles, and contact information. While they may not turn into sales, these types of sites are a good starting point for helping people know where to find you. Make sure you get a short and memorable domain name, for example: biznesijuaj.com.
Website in the form of a brochure.
More complex than a business card page, this will allow you to explain your offers in a little more detail. It still remains a basic information page, but compared to a booklet printed on paper, you can easily update it here with new information and change the content.
Portfolio page.
This is a great opportunity for freelancers, artists, photographers and writers who need to show the range and quality of their work. Usually, these sites have easy-to-find work examples, credentials, testimonials, and contact information.
Home / product / electronic commerce.
These pages can be as simple or as complex as you need some people to create one page landing pages to sell a book with the click of a button. Others may sell hundreds or thousands of different products. There are e-commerce platforms and plugins that help you manage sales and can automatically calculate taxes and shipping. Some even create postage labels for you!
Membership / Forum page.
These sites are ideal for cultivating your fans or customer base. People can ask questions of each other, give advice and share experiences. This is a great option if you have a video game, podcast or other product that people want to talk about.
Blog or media page.
When you have a lot to say or want to share new content regularly, this type of site works best. You can share stories, recipes, videos and other content. That content will live on your site, is permanent, searchable and can be linked to from your social media channels.
Benefit
You can create a website and start reaping the benefits for your business right now. Some of the immediate benefits you will see from creating a website are:
All the essential information of your business is in one place.
You want to make it easier for your customers to find you and know how to contact you. Depending on the type of business you operate, you may include your business location, hours, and a phone or email address. Restaurants may include menus. Physicians may include basic tariff structures and insurance information. A webmaster can list their prices and a contact form.
Gives you free marketing opportunities.
Your prospect can find you on Google. You will be able to incorporate your website into all other marketing platforms, including online or print advertising, radio, social media and business card .
Allows you to communicate with customers and clients.
You can share updates on your website, including sales or special offers and new products. If you create a blog, you can share industry news, best practices, customer stories and more. You can create a FAQ (Frequently Asked Questions page), instructions, policies or suggestions and tricks on your website, reducing the need for your customers to call you or email you frequently asked questions.
Make direct sales.
Whether you are selling a product or offering a service, you can make sales through your website. You can control how your products and descriptions are displayed and how you arrange shipping. Depending on your needs and your budget, you can start with a simple PayPal button, or you can put your entire catalog on your website. If you offer services, a website allows you to set up a scheduling and paid consulting system for your service or video in the webinar.
Many businesses choose to do even more with their websites, allowing them to expand their reach and bring in new customers. What you want to include in your website is limited only by your imagination. Make your business stand out so your customers know they are in safe hands.
Are you ready to make a decision?
To build a professional website, you need to get acquainted with a professional staff. Almax.al offers a variety of plans that will be adapted to your every request. We have a customer service staff who will answer all your questions. Contact NOW!